HONGDAE
Branding the city of Hongdae in South Korea
This project was a redesign and branding for the city of Hongdae, located in South Korea. Known as a center of the arts, Hongdae finds its roots among the young generation as they explore modern art through music, visual, and performing arts.
LOGO
The logo for Hongdae was created using elements of the South Korean flag and the boundary of Hongdae
on a map
IDEATION
ADVERTISING
The final piece was a landing page for the city’s website
